EBR is one step closer to dealer network

December 13 2012

Erik Buell Racing gets backing from GE Capital, as the finance company announces it will provide inventory financing for potential dealers.

Founded in 2009 by Erik Buell after Harley-Davidson pulled the plug on Buell motorcycles, Erik Buell Racing (EBR) is a small American sport bike manufacturer based in East Troy, Wisconsin.

GE Capital announced on Dec. 7 that it will provide inventory financing, otherwise known as floorplan financing, to EBR dealers. This allows dealers to get motorcycles onto their showroom floor and to stock parts on a finance plan.

This opens the door for new dealers or existing dealers of other brands to take interest in EBR motorcycles. In 2011, GE Capital provided almost $32 billion in financial support to more than 30,000 companies in North America.

The first motorcycle produced by EBR was the 1190RS, a 175 hp V-twin supersport machine, of which 100 were produced in 2011. At least three more models are planned for release in the future.

You can find out more about EBR motorcycles here.

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