BMW selling off Husqvarna to KTM shareholder
In what the company is calling a “strategic realignment” German motorcycle manufacturer BMW will be selling off Husqvarna.
In a press release issued yesterday BMW has announced that Pierer Industrie AG has signed an agreement to acquire Husqvarna Motorcycles for an undisclosed amount.
BMW bought Husqvarna in 2007 and has since then developed the TR650 Terra and TR650 Strada motorcycles that share their 652 cc single with BMW’s G650GS, as well as the radically styled Nuda 900 and 900R roadsters, which are powered by larger 900 cc version of BMW’s F800 parallel twin.
The German company claims it wants to focus more on urban mobility and e-mobility, which includes further development of the 650 cc maxi scooters, as well as electric vehicles like the C evolution scooter, which is planned for release in 2014.
Pierer Industrie AG has strong ties to KTM, as Stephan Pierer, who is KTM’s CEO, is a majority stakeholder in the company. Pierer and Indian motorcycle conglomerate Bajaj are also the main shareholders of Cross AG, which owns KTM.
There’s no news yet as to what this means for the future of Husqvarna or if there will be any ties with KTM.
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