Deeley Harley-Davidson raises $26,000 to fight breast cancer

February 4 2013

Deeley Harley-Davidson Canada donates more than $26,000 to the Rethink Breast Cancer charity towards the fight against breast cancer.

The Canadian distributor of Harley-Davidson motorcycles and accessories raised $26,018 last year through its Canadian Pink Label line of women’s clothing and merchandise. A portion of the proceeds from the sales of Pink Label products go to Rethink Breast Cancer.

Shannon Walker of Deeley Harley-Davidson delivered the cheque at the Rethink Breast Cancer offices last week. Since 2010, Deeley has raised more than $80,000 through sales of Pink Label products. Pink Label items include jackets, helmets, T-shirts and sweats among other items.

Rethink Breast Cancer was founded in 2001 and aims to “foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.”

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