Last week Twisted Throttle announced their acquisition of Southern Ontario-based accessory dealer and distributor A Vicious Cycle. The merger will increase Twisted Throttle’s reach in the Canadian market and claims to improve customer service to all Canadian customers and dealers, most importantly.
Owner and CEO of Twisted Throttle, Erik Stephens, says, “We are excited to begin this next phase of growth. Customer service has always been one of Twisted Throttle’s greatest strengths, and with this acquisition we can leverage both company’s strengths and relationships to better serve our customers and ultimately create a stronger position in the market.” Learn more about Twisted Throttle by visiting TwistedThrottle.com.
A Vicious Cycle’s Eric Russell commented “Joining forces with Twisted Throttle simply made sense, we have had a long and successful relationship as a Twisted Throttle dealer. This arrangement will allow us to build new relationships as well as deepen those that already exist.” Learn more about A Vicious Cycle by visiting AViciousCycle.ca.
A press release sent to Motorcycle Mojo stated that the transition will not disrupt dealers or consumers, and that the transition will take place gradually over the next 12 months. Until operational processes are merged there will be no change in order processing or fulfillment.