BMW breaks sales record… again.
BMW Motorrad has announced that 2013 was another record year in sales worldwide.
It’s the third consecutive year that BMW has exceeded the previous year’s sales, with 115,215 units sold in 2013. That’s am increase of 8.3 percent over 2012, which also recorded record sales (106,358 units).
“Never before in the 90-year history of the company have we supplied so many vehicles,” said BMW Motorrad president, Stephan Schaller.
Despite the ongoing economic difficulties in Europe sales have increases in all markets. “In the crisis-ridden markets of Italy and Spain we were able to achieve growth for the first time in years despite the fact that the market as a whole was heavily in decline in those countries,” said Schaller.
The record sales come as no surprise, as BMW has introduced a number of new models in the last few years, as well as sone new engines, including an inline six-cylinder and a liquid-cooled boxer.
The latest R1200GS is BMW’s most popular machine, with almost 30,000 units sold worldwide in 2013. The next most popular BMW is also an adventure bike, with more than 10,100 F800GS models sold.
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