Harley-Davidson going electric

June 24 2014

Harley-Davidson launches an electric bike program called LiveWire.

141823_LvWrharley-davidson-livewire-electric-motorcycle-06The Motor Company has launched a program that will cull consumer feedback for information towards building its first electric motorcycle.

Officially called the Project LiveWIre Experience, the project will invite the public to test ride prototypes of the electric bike and provide feedback that will be applied in the final production.

This season the project will visit 30 dealers across the U.S., and will expand in 2015 into Canada and Europe. Whether Project LiveWire actually reaches production will depend on the customer feedback gathered during the tours.

According to a press release, the LiveWire electric bike “offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound.” 

“The sound is a distinct part of the thrill,” said Harley VP and chief marketing officer Mark-Hans Richer. “Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.” The sound is produced mechanically through the bike’s drive system.

Customer-driven product development is not new at Harley; the newly announced Street 500 and Street 750 motorcycles were developed using consumer feedback.

You can catch some of the video on the Harley-Davidson YouTube channel by clicking right here





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