Ducati Scrambler Press Launch – First Ride
The Scrambler Era Has Returned.
Hoards of journalists r
ecently flocked to Palm Springs, California for the much anticipated launch of the Ducati Scrambler and a preview of the brand image that will accompany it. A gaggle of newcomers, bearded and plaid-clad, turned up to represent both industry and non-industry publications, confirming Ducati’s attempts to embrace a new bread of customer. With a very reasonable entry level price and plenty of accessories to allow for personalization, Ducati could have a new best seller on its hands with the Scrambler. Our own Costa Mouzouris braved the skinny jeans and stylized facial hair to bring us his impressions of this back to basics motorcycle. You’ll be able to read all about the bike, the brand and the hipster hype in the March issue of Motorcycle Mojo.
What do you guys think: Are perspective customers more interested in the bike or the image that goes along with it? We’d like to hear your opinion in the comments section below.
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