Polaris Acquires Brammo
Polaris Acquires Brammo Electric Motorcycles
Polaris Industries has once again shown great interest in the future of Brammo Electric Motorcycles. Back in 2011 Polaris invested 28 million dollars in Brammo Inc. with the hopes that they would establishing a broad dealer base and continue to develop their product. The product from Brammo has certainly taken several steps forward since then, however dealers are hard to find and sales have not taken off.
With this acquisition, Polaris will now take over manufacturing responsibilities with production to begin in the second half of 2015 at their Spirit Lake, Iowa plant. Brammo will now focus exclusively on R&D and integration of EV powertrain technology, with Polaris being the benefactor of future developments. Sounds like we could see a few more electric vehicles from Polaris in the future. At the moment, Brammo is the only electric motorcycle manufacturer to offer a traditional manual gearbox with clutch, a feature that may attract buyers looking for the feel of a traditional motorcycle with the benefits of electric power.
Thanks for Reading
If you don’t already subscribe to Motorcycle Mojo we ask that you seriously think about it. We are Canada’s last mainstream motorcycle magazine that continuously provides a print and digital issue on a regular basis.
We offer exclusive content created by riders, for riders.
Our editorial staff consists of experienced industry veterans that produce trusted and respected coverage for readers from every walk of life.
Motorcycle Mojo Magazine is an award winning publication that provides premium content guaranteed to be of interest to every motorcycle enthusiast. Whether you prefer cruisers or adventure-touring, vintage or the latest models; riding round the world or just to work, Motorcycle Mojo covers every aspect of the motorcycle experience. Each issue of Motorcycle Mojo contains tests of new models, feature travel stories, compelling human interest articles, technical exposés, product reviews, as well as unique perspectives by regular columnists on safety or just everyday situations that may be stressful at the time but turn into fabulous campfire stories.
Thanks for considering a subscription. The Mojo team truly appreciates it.