Harley-Davidson Announces Direct Distribution in Canada…

 

Harley-Davidson has announced that they are transitioning to a model of direct distribution to independent dealers in Canada by July 31, 2017, the expiration date of the current contract between Harley and their exclusive Canadian distributor since 1973, Deeley Harley-Davidson. Negotiations to complete the transition prior to the end of 2015 are currently underway between the two parties.

Canada is one of the few remaining countries operating with a third-party distributor while others such as Brazil, Australia and Italy have recently moved to direct distribution. Under Direct distribution H-D will coordinate all aspects of marketing and events as well as unit sales to dealers and dealer development. The move will bring Canada in line with Harley-Davidson’s current global business strategy.

“The contributions of the Deeley organization to Harley-Davidson’s customers and the business in Canada have been tremendous, and we have the highest regard for the entire Deeley team,” said Harley-Davidson North America Vice President and Managing Director Mike Kennedy. “Deeley has achieved a level of success that has made Canada one of the largest international Harley-Davidson markets over time. We have made this decision to transition to direct distribution in Canada after long and careful consideration, and solely growing out of our global business strategy. We will work closely with the Deeley organization as we finalize a roadmap for the future and look forward to leveraging the many opportunities to fulfill dreams of personal freedom for customers.”

“We have a long and proud relationship with Harley-Davidson, marked by Deeley’s commitment to excellence – to our associates, customers and retailers – and that will continue to be our priority throughout the transition,” said Deeley Harley-Davidson Canada President and Chief Operating Officer Malcolm Hunter. “It has been a true honour to be part of this business we have all built together. We have accomplished so much and are proud of Deeley’s legacy and our enduring contribution to motorcycling in Canada. The entire Deeley organization will work closely with Harley-Davidson to ensure a seamless transition and ensure that Canadian customers continue to enjoy an outstanding Harley-Davidson product, service and support experience. “

We will update you as information becomes available, and we’d also like to personally thank the fine individuals at Deeley Harley-Davidson Canada for their work over the last forty-plus years.