Triumph and Bajaj Announce Partnership

Story by Marcus Martellacci//
August 23 2017

Indian motorcycle manufacturing giant Bajaj has been very active in its bid to partner with a European brand. As we pointed out recently, rumours had them poised to acquire Ducati from VW, and by rumours, we mean the people at Bajaj saying as much.

Well, it looks like they’ve finally found a dance partner in Triumph Motorcycles. This non-equity partnership will see Bajaj gain access to Triumph’s technology while Triumph will now have an entirely new and massive set of resources for the development and distribution of mid-capacity motorcycles.

Here’s the press release from Triumph Motorcycles UK and Bajaj Auto India.

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