Alternative Engineering, the American Way
It’s surprising what can come about with an open mind and a bit of ingenuity.
create the ultimate ultrabike or the perfect four-wheeled vehicle. So it’s no coincidence that so many major manufacturers of both two- and four-wheeled machines maintain SoCal design studios and engineering shops; out west is where unorthodoxy reigns, where the improbable achieves reality, and where today’s alternative design becomes tomorrow’s convention. It’s hard to imagine the Feuling W3 Cruiser, brought to market 20 years ago in February, 2001, by 56-year-old Jim Feuling, being built anywhere else.
That said, it’s not exactly true to say no one had produced a radial three-cylinder bike engine before the W3 – Moto Guzzi built just such a prototype in 1987, and there were a handful of such specials derived from radial aircraft engines back in the vintage era. But you could never buy a motorcycle powered by such an unconventional engine package until Jim Feuling decided to put into metal a what-if idea he’d had while working with Harley-Davidson on their Twin Cam 88 engine, which debuted in 1996.
The W3 is Released
After two years of development, the Feuling W3 Cruiser hit the market, priced at a then-steep $40,000. Dallas star Larry Hagman was one of the first buyers of the improbable but innovative three-cylinder, pushrod, air-cooled bike. Very unconventional, very cool – but very California.
Feuling’s idea was simple and, by converting a Milwaukee engine to provide significantly more straight-line performance, pretty cost-effective. “It would have needed a total of 10 new parts, in terms of tooling,” he told me when I visited the Feuling Motor Company’s shop in Ventura, Calif., a few months before he tragically passed away in late 2002 after a battle with pancreatic cancer. With such relatively simple tooling, it’s a little surprising Harley didn’t take up the idea to expand its range.
The original W3 prototype mainly used Harley engine parts, but the production version almost exclusively employed components of Feuling’s own design. Feuling resolved some compromises inherent in converting a 45-degree Twin Cam Harley engine to a W3 format by cloning one cylinder and its camshaft and rotating them 45-degrees downward on the crankcases.
The only carryover Harley-Davidson component was the five-speed gearbox with belt final drive, which was coupled to a Barnett clutch, beefed up to handle all that extra torque. The 2.5-litre engine was geared to pull a top…
Thanks for Reading
If you don’t already subscribe to Motorcycle Mojo we ask that you seriously think about it. We are Canada’s last mainstream motorcycle magazine that continuously provides a print and digital issue on a regular basis.
We offer exclusive content created by riders, for riders.
Our editorial staff consists of experienced industry veterans that produce trusted and respected coverage for readers from every walk of life.
Motorcycle Mojo Magazine is an award winning publication that provides premium content guaranteed to be of interest to every motorcycle enthusiast. Whether you prefer cruisers or adventure-touring, vintage or the latest models; riding round the world or just to work, Motorcycle Mojo covers every aspect of the motorcycle experience. Each issue of Motorcycle Mojo contains tests of new models, feature travel stories, compelling human interest articles, technical exposés, product reviews, as well as unique perspectives by regular columnists on safety or just everyday situations that may be stressful at the time but turn into fabulous campfire stories.
Thanks for considering a subscription. The Mojo team truly appreciates it.