Buell is Back! That’s right!
Buell has officially surpassed $120 Million in pre-orders for its new Super Cruiser concept.
With six months in pre-sales leading up to this announcement, Buell has had over $120 million in pre-orders for its new Super Cruiser 1190 collaboration with iconic designer, Roland Sands.
Bill Melvin, CEO of Buell, voiced his confidence, “Americans love style, muscle, and performance. The Super Cruiser breaks the mold for all three, and the response shows that Buell simply nailed it. This is utterly unheard of for an American V-Twin.”
Buell boasts that the new model will combine West Coast cruiser styling with the agility and handling of a sport bike. Weighing in at 204 kg (450 lbs) and producing an impressive 175 hp, it’s no doubt that Buell is positioning itself to be a performance leader in American motorcycle production.
Since the brands return in 2021, Buell expects a steady growth rate for the coming years, with plans to expand their lineup to include sport, touring, and adventure bikes. The new Sport Cruiser will head into production for 2025 and is estimated to range between $20,000-$30,000 USD.