Things are shaking up at MV Agusta — seemingly in a good way.
In September 2022, KTM and MV Agusta signed a commercial agreement that would see the Austrian company take over distribution of MV Agusta in North America, using KTM’s vast dealer network to sell the iconic Italian motorcycles in Canada, the United States, and Mexico. At the time, there was no mention of any other alliance between the two brands.
Just over a year later, in October 2023, KTM announced it was “deepening the cooperation with MV Agusta,” by acquiring a 25.1 per cent stake in the company. This deepened cooperation saw KTM take over supply chain management and purchasing for MV Agusta. The purchase of that stock also included a call option, which gives the buyer the right to buy further assets at a predetermined time and a preset price. The agreement gave KTM the option to acquire a majority stake in MV Agusta in the Spring of 2026, based on the Italian company’s financial statements ending in December 2025.
It seems like those financial statements bore fruit sooner than expected, because on March 15, Pierer Mobility AG, KTM’s parent company, announced it has acquired a majority stake in MV Agusta, more than a year before the forecasted date. KTM now owns 50.1 per cent of MV Agusta.
The shift in majority ownership comes with some changes. Member of the executive board of KTM, Hubert Trunkenpolz, will take over as Chairman and CEO of MV Agusta.
So far, plans are to keep the MV Agusta factory in Varese, Italy. The company has been busy lately, having introduced five new models in 2023, as well as the upcoming Enduro
Veloce, the firm’s first ADV bike. According to a recent press release, the company has “shown a net profit for the first time in many years.” That’s certainly a cue that MV Agusta is on an upswing.
